The Star in Frisco: The Dallas Cowboys' World Headquarters and Public Landmark

Most NFL teams keep their practice facilities behind locked gates. The Dallas Cowboys did the opposite. They built theirs in the middle of Frisco, wrapped it in restaurants, offices, a hotel, and a plaza, and invited the public in. The result is The Star in Frisco, a 91-acre campus that doubles as the team's world headquarters and one of the busiest gathering spots in Collin County.

For anyone getting to know Frisco, whether you are moving here, running a business here, or visiting for a weekend, The Star is the landmark that explains the city. It shows how Frisco grew: through bold public-private deals, corporate relocations, and a willingness to build big. Keeping a place like this running takes systems that never stop working behind the scenes, the same way a growing Frisco company depends on technology it rarely has to think about. Keep your operation running smoothly with managed services and IT support in Frisco from our team.

The Star sits close enough to the Dallas North Tollway to be an easy trip, yet feels like its own small city once you are inside. For North Texas, it has become a place to gather, work, and celebrate.

A Quick Look at The Star in Frisco

Before you plan a visit, here is a snapshot of what The Star offers.

  • A 91-acre mixed-use campus and the world headquarters of the Dallas Cowboys.

  • The Ford Center at The Star, a 510,000-square-foot indoor facility with a 12,000-seat stadium.

  • A rare partnership shared by the Dallas Cowboys, the City of Frisco, and Frisco ISD.

  • The Omni Frisco Hotel, the Cowboys Club, retail, and dining across The Star District.

  • Keurig Dr Pepper's Texas headquarters, on the same campus.

  • Public access year-round, with guided facility tours on select days.

How The Star Became a Frisco Landmark

A $1.5 Billion Bet on Frisco

The Star opened in 2016 after breaking ground in 2014, the product of a roughly $1.5 billion investment. The Cowboys did not just build a practice field. They designed a live-work-play district around it, with the team's football operations at the center and a public plaza, hotel, offices, and restaurants surrounding it. At the time, few cities Frisco's size had landed anything close.

A Partnership You Won't Find Anywhere Else in the NFL

Here is the detail most write-ups skip, and the one that best explains The Star. The centerpiece venue, the Ford Center, is not owned by the Cowboys alone. It is shared by three parties: the Dallas Cowboys, the City of Frisco, and Frisco Independent School District. Frisco ISD high school football teams play their games on the same indoor field the Cowboys use to train. A public school district sharing a stadium with an NFL franchise is close to unheard of, and it is the deal Frisco leaders point to first when they describe building "Sports City USA."

The Ford Center is shared three ways:

  • The Dallas Cowboys, for team headquarters and daily practice.

  • The City of Frisco, for public events and community programming.

  • Frisco ISD, for high school football, soccer, and graduations.

Exploring The Star

The Ford Center at The Star

The Ford Center spans 510,000 square feet and holds 12,000 seats. It houses the Cowboys' indoor practice field and full football operations, and it converts into a venue for concerts, high school championships, graduations, and corporate events. Because it is climate controlled, the calendar stays full through Texas summers and winters alike.

The Star District

Step outside the Ford Center and you are in the public heart of the campus. The Omni Frisco Hotel rises over the plaza with rooftop views of the practice fields. Restaurants range from the members-only Cowboys Club to casual spots that fill on event nights. The Tostitos Championship Plaza hosts watch parties, concerts, and seasonal events, many of them free to attend, all anchored by the oversized star that gives the development its name.

The Star as a Corporate Address

The Star is not only about football. It is one of the most sought-after business addresses in North Texas. The clearest example is Keurig Dr Pepper, which located its Texas headquarters in a 350,000-square-foot building on the campus, bringing hundreds of corporate jobs alongside the practice fields.

That is the version of Frisco most visitors never notice. Behind the plaza, The Star is a working corporate district, and it sits inside a city drawing law firms, financial firms, accounting practices, healthcare groups, and tech companies to the offices along Warren Parkway and the Dallas North Tollway. Every company that moves onto a campus like this depends on technology that keeps pace as it grows. If that sounds like your business, schedule an appointment with our Frisco team.

Getting to The Star and Planning Your Visit

Driving There and Parking

  • The Star sits at 1 Cowboys Way, just off the Dallas North Tollway near Warren Parkway.

  • Structured and surface parking serve the district, with higher demand on event days.

  • The campus is walkable once you arrive, so pick a starting point and take your time.

  • Check whether an event or practice is scheduled, since both affect access and parking.

Best Times to Visit

  • Weekday mornings are quietest and easiest for parking.

  • Event nights and game days are livelier, so arrive early.

  • Facility tours run on select days, so confirm the schedule before you go.

  • Lunchtime fills the restaurants, especially near the plaza.

The Star's Place in Frisco and the Region

The Star is far more than a stadium. It has become a genuine anchor of life in Frisco and a symbol of the wider region.

  • A public destination that welcomes fans, families, and travelers year-round.

  • A working headquarters for one of the world's most valuable sports franchises.

  • A corporate campus that helped pull major employers into Frisco.

  • A gathering place for concerts, tournaments, and community events.

For North Texas, The Star stands as proof of how quickly Frisco can build when the city, a school district, and a private partner pull in the same direction.

Why The Star Remains a Frisco Favorite

Few places capture the spirit of Frisco as completely as The Star. It blends sports, business, hospitality, and public life into one campus, and it keeps drawing people back. Whether you come for a tour, a meal, or an event, you leave with a fuller sense of the city and how fast it is growing.

The Star shows how far Frisco has come, and every growing company here needs technology that keeps pace. Corptek Solutions is an IT services company serving Frisco and Texas that helps local businesses stay secure and productive.

Frequently Asked Questions

When did The Star in Frisco open?

The Star opened in 2016, after breaking ground in 2014.

How many people does the Ford Center at The Star hold?

The Ford Center seats 12,000 people inside a 510,000-square-foot indoor facility.

How much did The Star in Frisco cost?

The development cost roughly $1.5 billion, funded through a partnership between the Dallas Cowboys and the public.

Who owns The Star in Frisco?

The Dallas Cowboys own and operate the campus, and the Ford Center is jointly owned and shared with the City of Frisco and Frisco ISD.

Can the public visit The Star?

Yes. The Star District, plaza, hotel, and restaurants are open to the public, and guided facility tours are available on select days.

What companies are headquartered at The Star?

Keurig Dr Pepper's Texas headquarters is on the campus, alongside the Dallas Cowboys' corporate operations.

Where is The Star in Frisco located?

The Star is at 1 Cowboys Way, Frisco, TX 75034, just off the Dallas North Tollway near Warren Parkway.

Exploring more of the city? See our Frisco city guide to the top iconic spots.

Driving Directions to Hall Park and Kaleidoscope Park from this POI

Headquarters

  • 733 U.S. 287 Frontage Rd,
    Suite 401, Mansfield,
    TX 76063, United States

Fort Worth, TX

  • 777 Main Street,
    Suite 600, Fort Worth,
    TX 76102, United States

Frisco, TX

  • 6160 Warren Parkway,
    Suite 100, Frisco,
    TX 75034, United States

Allen, TX

  • 1333 W McDermott Dr,
    Suite 200, Allen,
    TX 75013, United States

733 U.S. 287 Frontage Rd suite 401, Mansfield, TX 76063, USA